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Seeing Is Believing, by Arthur Berger
Download Seeing Is Believing, by Arthur Berger
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Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.
- Sales Rank: #315076 in Books
- Published on: 2011-01-24
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .50" w x 7.30" l, .92 pounds
- Binding: Paperback
- 288 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Rent & Return - If you must
By Rachel All
I have to take breaks when reading this book -- I'm happy I decided to rent vs own. Some of its social commentary is stuck back in 1989 and is downright sexist and offensive. (This includes some of the newer additions.)
Some quotes from the author:
"I have often wondered whether some women have what I call 'The Medusa Complex.' Medusa was a mythical creature with snakes for hair who killed people by turning them to stone when they looked at her. It seems possible to me that this ancient myth is now alive in some women in a highly diluted or diffused form. These women think their hair is an all-important means of looking attractive and being sexually alluring and that the right hair color and style can 'knock 'em dead' so to speak."
"If we look at the photograph of the woman with tattoos over a large part of her body [referring to a beautiful lady in a bikini with a back tattoo and sleeve], we have to ask ourselves whether the tattoos enhance or detract from her attractiveness. We are drawn to look at the tattoos but do we do this instead of looking at her as a person?"
"In addition to these more-or-less conventionally understood signs of identity, there are some people who try to mislead others about who they are and what they are like by the signs they use. Consider the following ways in which people play with their identities: Transvestite - Wears clothes of a different sex; Dyed hair - Different colors tied to different personalities; Impersonator - Pretends to be a different person; Impostor - Appropriates a different profession; Fake accents - Pretends to have a different nationality; Passing - Assumes a different race."
0 of 0 people found the following review helpful.
Four Stars
By Christopher M. Sassak
Received on time and as described.
3 of 6 people found the following review helpful.
Rambling, unfocused mess..
By Brandon C. Smith
There are a number of good reviews on this book, but I feel like they are good reviews on the distribution (I got it in time for class!) and not on the book itself.
Arthur Berger's book is rambling and difficult to follow. For example, in chapter one, Berger takes aim at discussing the concept of "seeing" and how it is actually a psychological process rather than a purely mechanical process. Okay, this is a great focus for a chapter. But he starts out by talking about how the eye works, biologically, then jumps to talking about psychology, then randomly starts citing original ideas by other sources who have little to no introduction or discussion of credibility, rambles about dreams for a while, and then concludes the chapter. The conclusion of the chapter, by the way, is "This book is supposed to be entertaining." I can't express to you how out of the blue this is in the context of the book. I started flipping pages in the book trying to see if it was some sort of joke or put-on.
Maybe I'm too logical a person to enjoy this book, but it's wordy, disorganized and unprofessional. This is in contrast to MANY, MANY other books I've read on similar subjects that are better written and communicated.
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