Ebook Download Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast
Just what do you do to begin checking out Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast Searching guide that you love to check out initial or locate an interesting publication Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast that will make you intend to read? Everybody has difference with their factor of checking out a publication Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast Actuary, checking out practice has to be from earlier. Many individuals could be love to review, yet not a book. It's not mistake. Someone will certainly be tired to open the thick e-book with small words to review. In even more, this is the genuine problem. So do occur probably with this Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast
Ebook Download Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast
Find a lot more encounters and also expertise by reviewing guide qualified Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast This is a book that you are trying to find, isn't really it? That's right. You have come to the ideal site, then. We always give you Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast and also one of the most favourite books on the planet to download and also delighted in reading. You could not ignore that seeing this set is a purpose and even by unintentional.
When getting this book Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast as referral to read, you could gain not only motivation however additionally new understanding and also sessions. It has more compared to typical perks to take. What type of e-book that you read it will serve for you? So, why ought to get this publication entitled Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast in this short article? As in web link download, you could get the e-book Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast by on-line.
When obtaining guide Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast by on the internet, you could read them anywhere you are. Yeah, even you remain in the train, bus, hesitating list, or other places, on-line book Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast can be your buddy. Whenever is a great time to check out. It will certainly improve your understanding, fun, amusing, lesson, as well as experience without spending even more money. This is why on the internet e-book Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast becomes most wanted.
Be the first who are reading this Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast Based on some reasons, reviewing this book will provide more perks. Even you have to read it pointer by action, page by page, you could finish it whenever and also anywhere you have time. When a lot more, this on the internet e-book Uncommon Grounds : The History Of Coffee And How It Transformed Our World, By Mark Pendergrast will certainly offer you very easy of checking out time as well as task. It also provides the encounter that is budget friendly to reach and also get substantially for far better life.
Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the “national brand,” assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries.Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.
- Sales Rank: #405419 in Books
- Published on: 1999-06-01
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 7.00" w x 1.75" l,
- Binding: Hardcover
- 522 pages
Amazon.com Review
Since its discovery in an Ethiopian rainforest centuries ago, coffee has brewed up a rich and troubled history, according to Uncommon Grounds, a sweeping book by business writer Mark Pendergrast. Over the years, the beverage has fomented revolution, spurred deforestation, enriched a few while impoverishing the many, and addicted millions with its psychoactive caffeine. Coffee is now the world's second most valuable legal commodity, behind oil, according to Pendergrast, who is also author of For God, Country, and Coca-Cola.
"A good cup of coffee can turn the worst day tolerable, can provide an all-important moment of contemplation, can rekindle a romance," he writes. "And yet, poetic as its taste may be, coffee's history is rife with controversy and politics." For example, coffee bankrolled Idi Amin's genocidal regime in Uganda and the Sandinistas' revolution in Nicaragua. Uncommon Grounds provides some fascinating tidbits. Did you know that coffeehouses helped spawn the French and American revolutions? Or that coffee supplanted alcohol as a favorite breakfast drink in Britain in the late 1600s, and later became a patriotic American beverage after the Boston Tea Party? Pendergrast also details the rise and fall of regional coffee brands in the United States, the role of advertising in the industry, the global economic impact of coffee prices, and the recent emergence of specialty-coffee retailers--Starbucks, for example. Finally, he explores the social and environmental ramifications of coffee and highlights recent attempts to encourage a livable wage and environmental protection in coffee-producing nations such as Brazil. Pendergrast also includes an appendix on "how to brew the perfect cup." This wide-ranging book is a good read for those curious about the history and context behind that morning cup of coffee, as well as for those strictly interested in the business side of the industry. --Dan Ring
From Publishers Weekly
Caffeinated beverage enthusiast Pendergrast (For God, Country and Coca-Cola) approaches this history of the green bean with the zeal of an addict. His wide-ranging narrative takes readers from the legends about coffee's discoveryAthe most appealing of which, Pendergast writes, concerns an Ethiopian goatherd who wonders why his goats are dancing on their hind legs and butting one anotherAto the corporatization of the specialty cafe. Pendergrast focuses on the influence of the American coffee trade on the world's economies and cultures, further zeroing in on the political and economic history of Latin America. Coffee advertising, he shows, played a major role in expanding the American market. In 1952, a campaign by the Pan American Coffee Bureau helped institutionalize the coffee break in America. And the invention of the still ubiquitous Juan Valdez in a 1960 ad campaign caused name recognition for Colombian coffee to skyrocket within months of its introduction. The Valdez character romanticizes a very real phenomenonAthe painstaking process of tending and harvesting a coffee crop. Yet the price of a tall latte in America, Pendergrast notes, is a day's wage for many of the people who harvest it on South American hillsides. Pendergrast does not shy away from exploring such issues in his cogent histories of Starbucks and other firms. Throughout the book, asides like the coffee jones of health-food tycoon C.W. PostAwho raged against the evils of coffee and developed Postum as a substitute for regular brewAprovide welcome diversions. Pendergrast's broad vision, meticulous research and colloquial delivery combine aromatically, and he even throws in advice on how to brew the perfect cup. 76 duotones. Author tour.
Copyright 1999 Reed Business Information, Inc.
From Library Journal
In this enlightening sociocultural chronicle, journalist Pendergrast (For God, Country & Coca-Cola) focuses on the popularity of coffee, especially in the Western Hemisphere. Coffee-drinking came late to the New World but was embraced almost immediately. It accompanied settlers on their way west (Native Americans referred to it as "black medicine") and was popular with soldiers in the Civil War and both world wars. Pendergrast's book is filled with stories about the rise (and fall) of coffee dynasties like Hills Brothers and Folgers and of how the fledgling advertising industry helped promote each. The book concludes with the advent of specialty firms like Starbucks. While it lacks the extensive industry overview that characterizes Gregory Dicum and Nina Luttinger's The Coffee Book: Anatomy of an Industry from Crop to the Last Drop (LJ 4/1/99), it provides substantial background on coffee production as well as making an entertaining yet serious attempt to understand the popularity of the beverage. Recommended for academic and larger public libraries.ARichard S. Drezen, Washington Post News Research Ctr., Washington, DC
Copyright 1999 Reed Business Information, Inc.
Most helpful customer reviews
40 of 43 people found the following review helpful.
Decent book about coffee, but there is a better one available for free!
By grinndel98
If you are a new coffee fanatic, and are in to roasting your own coffee and wanting to learn all you can about coffee, go ahead and purchase this book, Pendergrast does a pretty good job of covering the coffee world from harvest to cup, and it is in an easy to read format. But I must say, I felt it was basically a "Cliff Note" of the all encompassing "Coffee Bible" that William H. Uker wrote almost a hundred years ago. Ukers book is titled "All About Coffee", and is the acknowledged complete work of every aspect of the coffee world. You can sometimes find the out of print book on Ebay, but it is usually over $150 for a worn out copy! I found that you can go to "Project Gutenberg" on the web and read the entire book, with all the full color hand drawn pictures, absolutely free of charge! Do it! You won't regret it!
0 of 0 people found the following review helpful.
History of Coffee is fascinating
By Cross Training
Came across this book at a coffee bar and it piqued my interest in coffee. Lengthy, so for time I read some other books about coffee first. I've been brewing coffee in a basic way for years and never thought of trying to improve my coffee brewing methods. Now, I am brewing coffee better in so many ways! This book gives a good history of coffee, which includes a bit of how to brew. I love this book.
0 of 0 people found the following review helpful.
Five Stars
By Charles
Very informative book of you are at all interested in coffee or history.
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast PDF
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast EPub
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast Doc
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast iBooks
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast rtf
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast Mobipocket
Uncommon Grounds : The History of Coffee and How It Transformed Our World, by Mark Pendergrast Kindle
Tidak ada komentar:
Posting Komentar