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Discover how to successfully launch and manage a small business.

Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business.

This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.

• Sales Rank: #499451 in Books
• Published on: 2011-04-04
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.30" w x 8.60" l, 4.00 pounds
• Binding: Hardcover
• 888 pages

From the Publisher
This text offers practical, hands-on advice for all areas of concern to the small business student -- e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation.

From the Back Cover
Key Benefit: This book offers practical, hands-on advice for all areas of concern to the small business reader — e.g., business plans, financing, location and layout, marketing, advertising and promotion, purchasing, inventory, crime, computers, human resource management, business law and government regulation. Key Topics: Introduces the importance of strategic planning early and reinforces it throughout; details the steps in building a workable and practical business plan.

Excerpt. � Reprinted by permission. All rights reserved.

The field of entrepreneurship is experiencing incredible rates of growth, not only in the United States but across the world as well. People of all ages, backgrounds, and stations of life are launching businesses of their own and, in the process, are reshaping the global economy. Entrepreneurs are discovering that the natural advantages resulting from their size—speed, flexibility, sensitivity to customers' needs, creativity, a spirit of innovation, and many others—give them the ability to compete successfully with companies many times their size and with budgets to match. As large companies struggle to survive wrenching changes in competitive forces by downsizing, merging, and restructuring, the unseen army of small businesses continues to flourish and to carry the nation's economy on its back. Entrepreneurs willing to assume the risks of the market to gain its rewards are at the heart of capitalism. These men and women, with their bold entrepreneurial spirits, have led our nation into prosperity throughout history. Entrepreneurship is a significant force throughout the world. We need look no farther than those nations that are throwing off decades of control and central planning in favor of capitalism to see where the entrepreneurial process begins. In every case, if is the entrepreneurs creating small companies that lead those nations out of the jungles of economic oppression to higher standards of living and hope for the future.

In the United States, we can be thankful that the small business sector is strong and thriving. Small companies deliver the goods and services we use every day, provide jobs and training for millions of workers, and lead the way in creating the products and services that will make our lives easier and more enjoyable in the future. Small businesses were responsible for introducing to the world the elevator, the airplane, FM radio, the zipper, the personal computer, and a host of other marvelous inventions. Only the imaginations of the next generation of entrepreneurs of which you may be a part can see what other fantastic products and services lie in our future! Whatever those ideas may be, we can be sure of one thing: Small businesses will be there to deliver them.

The purpose of this book is to excite you about the possibilities, the challenges, and the rewards of becoming an entrepreneur and to provide the tools you will need to be successful if you choose the path of the entrepreneur. It is not an easy road to follow, but the rewards—both tangible and intangible—are well worth the risks. Not only may you be rewarded financially for your business idea, but like entrepreneurs the world over, you will be able to work at something you love doing!

This edition of Effective Small Business Management: An Entrepreneurial Approach brings to you the material you will need to launch and manage a small business successfully in the hotly competitive environment of the twenty-first century. In writing this edition, we have worked hard to provide you with plenty of practical, "hands-on" tools and techniques to make your business venture a success. Many people launch businesses every year, but only some of them succeed. This book teaches you the right way to launch and manage a small business with the staying power to succeed and grow. Perhaps one day we'll be writing about your success story in the pages of this book!

Text Features

Effective Small Business Management, Seventh Edition, contains many unique features that make it the ideal book for entrepreneurs who are serious about launching their businesses the right way. These features include the following:

• A complete chapter on e-commerce and thorough coverage of the World Wide Web (WWW) as a business tool. One of the most important business tools in existence today is the World Wide Web. Still in its infancy, it is already proving to be a powerful force in reshaping the face of business. Effective Small Business Management, Seventh Edition, offers the most comprehensive coverage of e-commerce of any book in the market. In these pages, you'll find many references to the Web, ideas for using the Web as a business tool, and examples of entrepreneurs who have discovered the power of the Web.



• Text material that is relevant, practical, and key to entrepreneurial success. You'll also find it easy and interesting to read. This edition offers streamlined coverage of the topics you'll need to know about when you launch your own business without sacrificing the quality or the content of earlier editions.



• An impressive Web site that both professors and students will find extremely useful. Locate the Web site for Effective Small Business Management, Seventh Edition, at: http://www.prenhall.com/scarborough
  
  The Web site contains features for each chapter that are designed to get you onto the Web to research topics, solve problems, and engage in a variety of other activities that will make you a more "Web-wise" entrepreneur. This site includes a multitude of useful features, including a Business Plan Evaluation Scale, a "Before You Start" checklist, a list of hundreds of links to useful small business sites (organized by chapter). The World Wide Web Activities take students to the World Wide Web where they search for data, research relevant topics, and experience firsthand the power of the Web as a practical tool that will influence the way companies do business in the twenty-first century. The site also includes for students sample multiple-choice questions that help them determine how well they have mastered the subject matter and prepare for tests. Students also can find a sample business plan to use as a guideline in preparing their own plans. For professors, the site contains a full set of PowerPoint slides (prepared by one of the authors and professionally designed for teaching), as well as other support material for their courses.



• Lots of examples. Examples help people learn more effectively and efficiently. That's why you'll find plenty of examples in this edition, and they're set off in italics. These illustrations tell how entrepreneurs are using the concepts covered in the text to make their businesses more successful. These examples are also a great way to stimulate creativity.



• Emphasis on building and using a business plan. Chapter 6 is devoted to building a business plan, and features in many other chapters reinforce the business planning process.



• A sample business plan for a business. Many courses in entrepreneurship and small business management require students to write business plans. Students of entrepreneurship find it helpful to have a model to guide them as they build their own plans, and they can access a sample plan from our Web site. The plan is one written for an actual business start-up called StudentFarm.com, a business that links students to business owners through special projects in which students become consultants and problem solvers.



• Features in every chapter that help students master the material more readily. Learning objectives introduce each chapter, and they appear in the text margins at the appropriate places to keep students' attention focused on what they are learning. Chapter summaries are organized by learning objectives as well. Experiential exercises entitled "Step into the Real World" invite students to learn about the exciting world of entrepreneurship firsthand by giving them interesting assignments that enable them to interact with practicing entrepreneurs.



• Boxed features in every chapter that follow two important themes:
• "In the Footsteps of an Entrepreneur," which offer in-depth, interesting examples of entrepreneurs who are using the concepts covered in the text and which reinforce the learning objectives.
• "Gaining the Competitive Edge," a "hands-on, how-to" feature designed to offer practical advice on a particular topic that students can use to develop a competitive edge for their businesses.
  
  – Each feature presents thought-provoking issues that will produce lively class discussions and enhance students' learning experiences by asking them to (1) identify, (2) analyze, and (3) evaluate key issues related to entrepreneurship.



• Updated coverage of important topics such as:
• E-commerce
• Strategic management
• Guerrilla marketing techniques
• Finding sources of financing, both equity and debt
• Conducting business in global markets

Most helpful customer reviews

17 of 21 people found the following review helpful.
Have Your Instructor Standing By
By Matthew England
This is a great book if your just getting into business, however if you already know the basics you may want to try something a little deeper. There are quite a few questions this book just won't answer so make sure you go to class. As a supplement to in class lectures and hands on study you will be able to gain alot from reading this text. It offers alot of valuable information in an easy to understand format. I hope you like reading though because it tends to get a little dry.

4 of 4 people found the following review helpful.
Excellent book! I'll be keeping this one!
By ToeKneeAllen
Normally, I sell my textbooks back every year, but this in one that will end up in my permanent collection. Whether you are a student requiring this text or a small/business owner or someone looking to start a business, this book is for you. EXCELLENT MUST HAVE information for the entrepreneur! Many, many highly intelligent and creative people start businesses and they fail not due to a poor idea or lack of ability, but a lack of planning and cohesive strategy. This book will help you lay out a winning plan for your business and mitigate many risks and pitfalls that others have learned the hard way. Save yourself the heartache of failing to plan for your success! A+ recommended for ANY business owner or person with a dream!

4 of 4 people found the following review helpful.
Text Book
By genlady
This book was great. Content was presented in understandable language. Subject groupings and presentation was wonderful. The layout made it easy to read and apply the material the authors were wishing to provide.

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[F601.Ebook] Ebook Principles of Macroeconomics (Mankiw's Principles of Economics), by N. Gregory Mankiw

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Provide an approachable, superbly written introduction to macroeconomics that allows all types of students to quickly grasp macroeconomic concepts and build a strong foundation with Mankiw's popular PRINCIPLES OF MACROECONOMICS, 8E. The most widely-used text in economics classrooms worldwide, this book covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates feature relevant, meaningful examples. MindTap and Aplia™ digital course solutions are available to improve student engagement and retention with powerful student-focused resources. Within MindTap, students can use the highly acclaimed Graph Builder and Adaptive Test Prep features. All content has been carefully crafted around understanding student needs at key moments in your course. A team of award-winning teaching economists have added more relevance, engagement, and interactivity to teaching resources in this book's ancillary package, already the most commanding in the industry.

• Sales Rank: #414936 in Books
• Published on: 2017-01-01
• Original language: English
• Dimensions: 9.75" h x 8.50" w x .75" l,
• Binding: Paperback
• 544 pages

About the Author
N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. He studied economics at Princeton University and MIT. Dr. Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal, and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President's Council of Economic Advisers.

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[Y181.Ebook] Download PDF Pharmacokinetic-Pharmacodynamic Modeling and Simulation, by Peter L. Bonate

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A natural hierarchy exists in pharmacokinetic-pharmacodynamic modeling culminating in population pharmacokinetic models, which are a specific type of nonlinear mixed effects model. The purpose of this book is to present through theory and example how to develop pharmacokinetic models, both at an individual and population level. In order to do so, however, one must first understand linear models and then build to nonlinear models followed by linear mixed effects models and then ultimately nonlinear mixed effects models. This book develops in that manner – each chapter builds upon previous chapters by first presenting the theory and then illustrating the theory using published data sets and actual data sets that were used in the development of new chemical entities collected by the author during his years in industry. A key feature of the book is the process of modeling. Most books and manuscripts often present the final model never showing how the model evolved. In this book all examples are presented in an evolutionary manner.

• Sales Rank: #1698930 in Books
• Published on: 2009-12-28
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .91" w x 8.50" l, .0 pounds
• Binding: Paperback
• 399 pages

From the Back Cover
This book presents both the art and science behind pharmacokinetic-pharmacodynamic modeling. Using a building-block approach, the author starts from linear and nonlinear models at the individual level and proceeds to develop more complex linear and nonlinear mixed effects models at the population level, with particular emphasis on showing the interrelationships between the various model types. The theory behind the methods are illustrated using real data drawn from the literature and from the author’s own experiences in drug development. Data are analyzed using a variety of software, including SAS, WinNonlin, SAAM II, and NONMEM. A key component of the book is to show how models are accepted and rejected, ultimately leading to a useful and informative model that can be utilized using computer simulation to answer "what-if" questions.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Kudos!
By Richard Reeves
This is a remarkable book - a single-author monograph covering a difficult and large field. Dr Bonate has the industry experience to write authoritatively about real problems in PK/PD modeling, and includes a few valuable examples that delve deeply into the problems that will be encountered in real projects. Overall, I recommend this to anyone willing to do the work to read it.
Complaints are minor, and feel a bit unfair to even mention. Firstly, the book could have used an editor. A few sections are a bit off-topic (for example, a tour of ECGs with misinformation about lead nomenclature, multiple typos and some grammatical errors/imprecision, use of abbreviations before they are defined (common with cut/paste during revision), and an absolutely dreadful index - typical of modern-day books in the technical medical arena - use the ToC to find things instead. Dr Bonate has a spectacular grasp of mathematics compared with this reviewer (an MD and physicist by background) - very few medical people will be able to keep up with the theoretical presentations. Statisticians will probably be ok with the assumed knowledge base, PK people perhaps... But he makes a good effort at helping guide the reader, if diligent, through arcana and traps alike, freely offering very valuable tips and rules of thumb of the sort that can only be gleaned by suffering through simulations and fittings. I would have appreciated a few more simple examples first, before delving into things like 'Generation of Weibull Random Variates', just to pull a (random) example - but for advanced practitioners, the deep-dives may be the most valuable aspect.
I personally found the book interesting enough to read it cover to cover, and appreciated the human touch in the Preface that captured some of the immense effort this must have been to complete. In summary, for anyone really serious about trying to understand and contribute to PK/PD analysis, this is an excellent book to own and consult frequently.

1 of 1 people found the following review helpful.
Book with a great chapter about modeling
By C. Gelmi
I have been teaching modeling and simulation for several years. By itself, Chapter 1: "The Art of Modeling", is simply an excellent overview of the topic; and not only applies to pharmacokinetic-pharmacodynamic modeling, but to modeling in general. It covers the usual suspects: what is a model, types of models, properties of a useful model, model development process, goodness-of-fit criteria and metrics, and model validation. Furthermore, gives a good introduction to subtle but important topics, such as: model discrimination criteria (AIC, F-test, etc.), identifiability of compartmental models, importance of effective communication and ethics in modeling. I have not gone through the details in all the other chapters, but given my good impression based in Chapter 1, I am sure that this textbook will become a must read to any serious modeler in the field of pharmacokinetic-pharmacodynamic.

0 of 3 people found the following review helpful.
Great book for entry level PK/PD students
By Jing Wang
The author is well-known in the PK/PD modeling field. It is a reader-friendly book. It is very easy to understand. You would not be bored by the terminology. The author explained the theory and ideas by the simplest words. Actually, it is a very fun book. You are just like reading a story, not a boring science book.

This book is for students/professionals with adequate backgroup of PK/PD, math and statistics. It is especially useful for an entry level modeler or future modeler.

I love this book.

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[E353.Ebook] Download PDF Construction Depth Reference Manual for the Civil PE Exam, by Thomas Korman PhD PE PLS

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To pass the Civil PE exam’s construction depth section, you’ll need to be familiar with the exam topics and how to use relevant equations. The Construction Depth Reference Manual for the Civil PE Exam provides comprehensive coverage of the exam topics. Example problems demonstrate how concepts are applied, and detailed tables, figures, and appendices make it possible to solve many exam problems using the Depth Reference Manual alone.

The Civil PE exam’s construction depth section requires a thorough familiarity with relevant codes. Consequently, the Construction Depth Reference Manual is updated to the following:

• 2001 edition of CMWB
• 2002 edition of ASCE 37-02
• 2004 edition of ACI 347
• 2005 edition of ACI 318
• 2005 edition of ACI SP-4
• 2005 edition of AISC
• 2005 edition of NDS
• 2009 edition of MUTCD Part 6
• OSHA, 29 CFR Part 1926 (US Federal Version)

Comprehensive Reference and Practice for the Civil PE Exam’s Construction Depth Section

• Clear, easy-to-understand explanations of construction engineering concepts���
• A complete introduction to the construction depth section of the Civil PE exam
• 40 solved example problems
• 178 equations, 39 tables, 79 figures, and 8 appendices
• An easy-to-use index

Topics Covered

• Construction Operations and Methods
• Earthwork Construction and Layout
• Estimating Quantity and Cost
• Material Quality Control and Procedures
• Scheduling
• Temporary Structures
• Worker Health, Safety, and Environment

• Sales Rank: #999545 in Books
• Brand: Brand: Professional Publications, Inc.
• Published on: 2011-08-01
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .38" w x 8.50" l, .85 pounds
• Binding: Paperback
• 160 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

0 of 0 people found the following review helpful.
It's also nice to have the two references side by side for ...
By Rachel Wright
This ref. guide has been helpful. After reading the chapter in the Civil PE review book, this gives the highlights that will most likey be used for the exam. It's also nice to have the two references side by side for equations and tables so you don't have to flip between pages in one or the other.

1 of 1 people found the following review helpful.
One Star
By Ahmed
After the first few uses, the book's papers fall apart. check pictures.

4 of 5 people found the following review helpful.
Completely not worth the price
By Guy Kuroiwa
I was extremely shocked at how thin this book was and how little information and help this book provided me to prepare and use as a reference on the PE exam. During the whole exam, there was absolutely nothing in this book that was useful. Best advice I can give someone taking the PE exam and doing the construction depth is get a NCEES sample test. The questions from the sample test were the most similar in topics and difficulty as the actual exam. The CERM provided some help; however, this book did not. Save your money and avoid buying this.

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Construction Depth Reference Manual for the Civil PE Exam, by Thomas Korman PhD PE PLS PDF
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Construction Depth Reference Manual for the Civil PE Exam, by Thomas Korman PhD PE PLS PDF

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Construction Depth Reference Manual for the Civil PE Exam, by Thomas Korman PhD PE PLS PDF

Construction Depth Reference Manual for the Civil PE Exam, by Thomas Korman PhD PE PLS PDF

[N743.Ebook] Ebook Download Computers and Intractability: A Guide to the Theory of NP-Completeness (Series of Books in the Mathematical Sciences), by Michael R. Garey

Ebook Download Computers and Intractability: A Guide to the Theory of NP-Completeness (Series of Books in the Mathematical Sciences), by Michael R. Garey

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Computers and Intractability: A Guide to the Theory of NP-Completeness (Series of Books in the Mathematical Sciences), by Michael R. Garey

Ebook Download Computers and Intractability: A Guide to the Theory of NP-Completeness (Series of Books in the Mathematical Sciences), by Michael R. Garey

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A readable, straightforward guide by two authors with extensive experience in the field. This text shows how to recognize NP-complete problems and offers practical suggestions for dealing with them effectively. It is suitable as a supplement to courses in algorithm design, computational complexity, operations research, or combinatorial mathematics, and as a text for seminars on approximation algorithms or computational complexity.

• Sales Rank: #356504 in Books
• Brand: Garey, Michael R./ Johnson, David S.
• Published on: 1979-01-15
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .74" w x 6.14" l, 1.17 pounds
• Binding: Paperback
• 340 pages

Features

• Used Book in Good Condition

Amazon.com Review
This book's introduction features a humorous story of a man with a line of people behind him, who explains to his boss, "I can't find an efficient algorithm, but neither can all these famous people." This man illustrates an important quality of a class of problems, namely, the NP-complete problems: if you can prove that a problem is in this class, then it has no known polynomial-time solution that is guaranteed to work in general. This quality implies that the problem is difficult to deal with in practice.

The focus of this book is to teach the reader how to identify, deal with, and understand the essence of NP-complete problems; Computers and Intractability does all of those things effectively. In a readable yet mathematically rigorous manner, the book covers topics such as how to prove that a given problem is NP-complete and how to cope with NP-complete problems. (There is even a chapter on advanced topics, with numerous references.) Computers and Intractability also contains a list of more than 300 problems--most of which are known to be NP-complete--with comments and references.

Most helpful customer reviews

28 of 29 people found the following review helpful.
On the difficulty of computers to deal with certain problems
By A Customer
All those who deals with Computer Science,
Mathematics and Engineering have to face the
reality that certain problems seem really hard
to solve. Even with the more sophisticated, and
technologically advanced among the currently
available computers---and among those that are to
come in the next several years---, it seems highly
likely that we cannot efficiently solve certain
specific problems.

A first well written and systematic account on
the hardness of this problems is the 1979 book on
the theory of NP completeness by Michael R. Garey
and David S. Johnson: Computers and
Intractability, A Guide to the Theory of
NP-Completeness (W.H. Freeman and Company, San
Francisco). It is amazing how, after all these
years, this book remains a fundamental one to be
introduced on what can be effectively and
efficiently solved by computers and above all on
what it seems not efficiently solvable,
independently of the advances of technology.
Other texts have been published after that one,
as for example the recent clear and complete
overview on what has been done and extensively
researched since then that has been given by
Christos H. Papadimitriou in his book
Computational Complexity (Addison-Wesley, 1994).
Nevertheless, the Garey-Johnson book---as it is
often familiarly called---remains the fundamental
book for a clear introduction to this central
problem of what is tractable by computers.

Starting from a very clear introduction to the
technical term "NP-Complete," and to how this
term gained importance for the description of the
algorithmic tractability of certain problems in
the early 70s, the book clearly defines, both in
an intuitive and then in a formal way, what it is
meant by the complexity of a problem. More than
that, this complexity is directly related to the
effective methods for solving problems
(algorithms) and thus to computers themselves.
The basic of the theory of NP-Completeness is
completely covered in the first 5 chapters,
beginning from a low-level introduction to some
of the central notions of computational
complexity and finally providing detailed
definitions describing proof techniques to prove
the hardness of certain problems. The remaining
two chapters provide an overview on two
alternative directions for further study. (The
both of them have been extensively investigated
in the following years.) Finally, the appendix
contains more than 300 main entries on
NP-Complete and NP-Hard problems, and this last
part of the book is continuously referenced in
journal and conference papers on the subject.

The first chapter is definitely accessible also
to those that doesn't know so much mathematics,
or computers related stuff, and thus the book is
recommendable to those that are simply curious
about the things that can be solved with
computers.

37 of 41 people found the following review helpful.
Contemplating Abstract Thought
By S. Wuest
Every graduate CS student will probably encounter this book--it is a classic.
But long after that course in NP theory was over, the astonishment of a different aspect of the book remains.
One course assignment was the development of 15 polynomial reduction proofs (proving the computational complexity equivalence of pairs of NP problems). Part of these proofs can be simple geometric shapes, locations and connecting lines, which are defined as elements in the 2 problems. Because the elements are rigorously defined, the resulting geometric pictures model rigorous proofs of equivalence.
I was astounded at the power of such abstractions (which most programmers perhaps wouldn't even recognize as legitimate proofs). This experience underlined the fact that rigorous logical proof may take many outer forms, whether mathematical equations, formal symbolic logic proofs such as the Irving Copi notation, or simple geometric drawings.
Many veins of rich ore may be mined from this work, and only 1 of them is NP theory. But the reader must be ready to do battle with some difficult ideas, and mathematical notation which can obscure the creativity of the material covered. (For astounding creativity, examine Cooke's Theorem proving that the Satisfiability problem is NP-Complete!)

21 of 25 people found the following review helpful.
The most readable math book ever
By Carolyn P. Meinel
I first read this book while researching heuristic techniques for reaching "good enough" solutions to the Travelling Salesman problem. "Computers and Intractability" was a breath of fresh air. It was as rigorous as any mathematical treatise, but written in a way that even a non-math major could understand. If you ever want to know why computers are so buggy, you'll know the mathematical reason for this within the first few pages of this book. By the time you reach the end, you'll never trust cryptography to absolutely, without a doubt, keep data secure for long, if at all.

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Computers and Intractability: A Guide to the Theory of NP-Completeness (Series of Books in the Mathematical Sciences), by Michael R. Garey PDF

Computers and Intractability: A Guide to the Theory of NP-Completeness (Series of Books in the Mathematical Sciences), by Michael R. Garey PDF